Advertising Rates
Optimist newspaper publication staff accepts advertisements on our website and Instagram account. However, the staff reserves the right to reject, edit, and/or cancel any advertisement at any time. If a business has prepaid for advertising, the prepayment will be refunded for the remaining contracted ads when advertising is refused. Ads shall be free of statements, illustrations, or implications that the staff deems to be offensive in light of normal public standards as determined by the staff. The staff will not accept advertising for products or groups which are racist, sexist, or other discriminating categories, advertise activities illegal for high school students, or which violate other standard journalistic principles. Political ads are available at the same cost to all candidates for office, irrespective of party or editorial endorsements. (policy modified from Student Press Law Center, rev. 2018)